New Country Healthcare has a history of more than 25 years in Dubai. Initially established as Country Pharmacy in 1978, we soon expanded to cover the import, marketing and wholesale and retail distribution of Pharmaceuticals, Nutraceuticals, Personal Care products and Medical/Health accessories. Due to this continued expansion, Country Pharmacy was renamed as New Country Medical Supplies Co. L.L.C. in 1989 and then rebranded as New Country Healthcare in 2011 to better reflect our diversified range of activities. We have a wide range of products that cater to your every need in the healthcare segment from Pharmaceuticals, Nutraceuticals, to blood pressure monitors, healthy cereal bars, enzyme supplements and even cosmetics. Our products meet the highest quality criteria and standards. We are the sole agents in the UAE for highly well known product lines such as Cheisi in the pharmaceutical segment, Vitabiotics, NOW, and 21st Century in the Nutraceutical segment, Ordesa in baby foods, KIND in healthy snacks, and many more. We have a highly experienced management team and a well trained sales force. Our growth in the past quarter century has been powered by a team that now exceeds 100 employees from as many as 8 nationalities. We surpass our sales targets every year while providing quality products and excellent service to our customers. But our story does not end here. We are constantly striving for excellence and will continue to look for new ways in which we can better serve our customers and staff.


Our mission is to provide better healthcare services for our customers through high quality, innovative products. We have built and will continue to maintain strong customer relationships to provide Fast, Efficient and High Quality customer service. Customer satisfaction is our primary goal.


Our vision is to expand our presence in the health related sector with a Highly Motivated, Well Trained, and Customer Service Oriented Team to serve our customers. We will continue to bring a portfolio of well known quality brands to the UAE and Gulf region. Together as a team along with our suppliers and distributors we will continue to grow in a sustainable manner to become one of the leading organizations in our sector.


Our core values are quality, relationships, customer satisfaction, innovation, teamwork and leadership.

Quality: We provide only the best products and the top brands in each category. Our customers always get value for their money.

Relationships: We nurture our relationships whether they are with our staff, our distributors or our suppliers. We communicate professionally and are committed to our common goals.

Customer Satisfaction: Customer satisfaction is one of our core values. We do our best to anticipate the customers’ needs and provide all they need for optimum health and wellbeing.

Innovation: We are strong believers in positive change when it comes to systems, processes and people. We are constantly looking for ways to improve our company, our services, and our products.

Teamwork: We work as a team to provide top class products and service. Our staff drives the success. We are committed to our staff and help them to nurture their talents by providing them with many opportunities for continued professional training and education. They are rewarded for outstanding performance with promotions and appropriate recognition.

Leadership: We are passionate about our work and take pride in everything we do. We aim to maximize our sales and market share while shaping a better future for our customers with our quality products.