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As pioneers and industry leaders in the world of Natural Health products, NOW International is always challenged in finding suitable partners who understand the need for clean labels, promoting natural products and can represent our mission well in countries across the globe. To say we have found such a partner in New Country Healthcare (NCH) would be an understatement.

We see in NCH a capable partner who have acted very professionally in elevating our much sought after NOW Brand in the UAE and throughout the Gulf region and have done so adhering to strict local regulatory compliance. We appreciate the personal relationship built over the years and for the transparency and strong friendships forged over time. We have no doubt that with our mutually successful collaboration will continue to enable us to soar to new heights and to reach new milestones.

MadeGood is a relative young company which started approximately 5 years ago.

Already right after the introduction internationally, we formed a partnership with New Country Healthcare to manage and distribute our brand in the UAE. The relationship since the start back in 2014 “fits us like a glove”: New Country Healthcare combines an enormous passion with a high level of professionalism, which has proved for us the winning combination for the development in the Middle East.

Last year we extended our cooperation for NCH to also manage our brand in other countries within the region. The key to success in our experience since we started are the kind and warm personal relationships that we formed with the people involved at NCH, honestly in the way NCH conducts its business, knowledge and experience within the food business, clear communication and above all the team effort that goes into driving the MadeGood brand forward.

We are very happy to be part of the NCH Team and look forward extending our partnership in the years to come!