As pioneers and industry leaders in the world of Natural Health products, NOW International is always challenged in finding suitable partners who understand the need for clean labels, promoting natural products and can represent our mission well in countries across the globe. To say we have found such a partner in New Country Healthcare (NCH) would be an understatement.

We see in NCH a capable partner who have acted very professionally in elevating our much sought after NOW Brand in the UAE and throughout the Gulf region and have done so adhering to strict local regulatory compliance. We appreciate the personal relationship built over the years and for the transparency and strong friendships forged over time. We have no doubt that with our mutually successful collaboration will continue to enable us to soar to new heights and to reach new milestones.